Meredith Portfolio
Amanda Wolfe
Bio:
Amanda Wolfe began her career path working for Parents.com as an Assistant Producer. Once she was acclimated to Parents.com, she received a promotion as an Assistant Editor in 2005 and then received another promotion as a Media Editor in 2007. Wolfe then switched over to The Ladies Home Journal in 2009 and worked there for five years. She initially received a job as the Senior Editor from 2009-2012 and later moved up as the Senior Digital Director from 2012-2014. From Wolfe’s previous job experience, it lead her to her current job title as a Senior Director for content strategy at Health and Parenting vertical. With her job, she oversees the magazines Digital editorial teams and manages the best execution for digital strategy. She obtained skills from connecting to various audiences to writing and editing content.
Background:
Meredith Corporations is a company that focuses on brand development and promotion for various media outlets. The company was founded by Edwin Thomas Meredith in 1902. His grandfather gifted not only the newspaper, but gave him pieces of gold and a note that said “Sink or Swim”. He focused primarily on only one magazine at the time (Successful Farming) and then it began to grow into a bigger headquarters in Iowa that employing more than 3,000 people. In order to gain a wider audience, the company offered stocks to the public during the postwar era and began streamlining to create an ambience of home and relationships (focusing on family). After those changes, the company began growing from subscribers and advertisers to keep a large circulation going. Currently, Meredith Corporations has been a service for more than 117 years and has earned more than 180 American consumers each month.
Current Issues:
News #1:
-The cooking light subscription is now available on the Meredith Magazine Store
-It’s offered as a subscription based purchase that’s beginning in Winter 2020 in an effort to resonate and connect to audiences specifically with the theme of food
News #2:
-All Recipes is the largest digital food media brand that has the biggest increase in trafficking during the Thanksgiving Holiday
-It had up to 22 million visits marking it’s 22 year history
-The recipes for this season focused on traditional and convenient based information that also incorporated diet friendly options such as keto, gluten free, etc.
News #3:
-The New Chief Strategy Officer for Meredith Corporations is Daphne Kwon
-It’s been effective since Nov 4, 2019
-She has a various amount of experience including working with Disney by creating startups such as Goop and launching different networks prior to her position
Previous Work:
#1:
-The #LoveMyShape campaign was created by Amanda
-It has received awards by Gloss Daily, LHJ’s Beauty Blog, Best of the Web Award in 2016, and Best of the Blog in 2013 by Editorial & Design Awards
#2:
-This is a motivational how to article on how to become stronger and happier
-It showcases the ways she implemented those risks in her life by learning how to do yoga and how she learned to love running
Questions:
1.How did you cultivate your voice within body positivity and having a healthy mindset?
2.What advice would you tell your younger self with the knowledge you’ve gained from working with various health magazines?
3.What influenced you to be a voice within the importance of self care overall?
4.How has the #LoveMyShape influenced the Cosmopolitan branding and messaging to women?
5.Where would you like to see the movement in the near future and how will you get there?
6.What other ideas do you have for a healthy mindset?
7.What are some ways you try to understand the audience’s perspective with writing and content strategy?
8.What real life experiences have shaped your writing and message for young women?
9.What is your favorite publication that you’ve worked for that’s been memorable for you and why?
10.By putting yourself out there and taking risks, what have you gained from doing those things?
Resources:
https://www.linkedin.com/in/amandajwolfe/
https://muckrack.com/amanda-wolfe
https://www.instagram.com/amandawolfe/?utm_source=ig_embed
https://twitter.com/amandajeanwolfe
https://www.fitnessmagazine.com/users/amanda-wolfe/
https://www.amandawolfe.com/oh-hi
http://meredith.mediaroom.com/index.php?s=2303
http://www.fundinguniverse.com/company-histories/meredith-corporation-history/